Announcing the First Ever Female Athlete Partnership

We are proud to announce a groundbreaking Name, Image, and Likeness (NIL) partnership with University of Kentucky basketball sensation Maddie Scherr.

This pioneering collaboration heralds Maddie Scherr as the first female athlete in Kentucky to secure an NIL deal with a car dealership, marking a historic moment in the state’s sports landscape. As part of this innovative partnership, Scherr will be prominently featured in a multimedia advertising campaign that showcases the enduring legacy of Paul Miller Mazda, a pillar in the Central Kentucky community for over 70 years.

Expressing enthusiasm for this newfound alliance, Nick Easterling of Paul Miller Mazda stated, “Maddie Scherr is a remarkable individual, both on and off the court. Her accomplishments resonate with our community, and we are honored to welcome her into the Paul Miller Mazda family.”

Maddie Scherr, a standout in collegiate basketball, is poised to make history as she embarks on this unique venture with Paul Miller Mazda. The collaboration is set to highlight the exceptional qualities that both Scherr and the dealership bring to the Kentucky community.

In addition to making history as the first female athlete in Kentucky with a car dealership deal, Maddie

Scherr is set to make a stylish statement on the roads as she takes the wheel of the 2023 Mazda CX-50 Meridian Edition. This sleek and sophisticated vehicle perfectly complements Maddie’s dynamic presence, offering a seamless blend of performance, innovation, and luxury. The Mazda CX-50 Meridian Edition, known for its cutting-edge features and distinctive design, symbolizes Maddie’s journey towards excellence both on and off the court. As she navigates her way through new opportunities and milestones, this collaboration with Paul Miller Mazda not only showcases Maddie’s trailblazing spirit but also highlights her penchant for embracing top-tier experiences, now including the unparalleled driving experience offered by the Mazda CX-50 Meridian Edition.